HOW IT HAPPENED: A lil love note on the juicy energy and my unpolished mess behind this brand being born!

*Normallyyy a web designer would tell me to put this on another page, because it’s not “supposed” to be here, and even more because I suck at keeping shiz short and we all have the attention span of a goldfish at this point, lol… BUT I DON’T FRIGGIN CARE:) I wanna share, and I built this betch myself- so MY ADVENTURE, MY RULES.

So!

Funny enough,right before I created souljoygypsi, I was actually balls deep in pursuing something else that only seemed to continually stress me tf out…lol

I kept getting inner nudges about souljoygypsi that (obviously), I would ignore.. ( idiot). And I kept going after the “reliable” stressful pursuit. ( makes sense)

But.. my soul was NOT having it. It pushed me off the deep end in ways I never expected. No more cutesy-courtesy-gentle-prompting. This was more like “Girl I’m about to eff you up even more if you don’t listen to your mfckn pulls”. And soul didn’t play. Deep end, I went.

Buttt, in the midst of my mess- Lo and behold came one more unavoidable cosmic power-slap to the face while on an unexpected trip in Hawaii, and I was like -Okayyyy, I hear youuu, lfg- let’s do this.

There I was… soul-stumbling (or effing PUSHED, lol) into an unplanned venture, and suddenly (and excitedly) creating a collection that I WISH HAD EXISTED for me and for others, back when I so desperately needed it.

And KAPOW!! it came to life:)

..Activated with a whole lotta soul and lil bit of sarcasm, out came a playfully spicy & spirit-infused creation of expressive-clothing that invites a whole new juicy kind of deeper soul connection with yourself and with others, and allows soul-journey peeps to finally  feel seen and heard, and not-so-alone.. making light of the messiness that comes with the magic (the stuff that most feel like they have to hide). The energy behind this brand is like a big fcking squishy HUG sprinkled in with some tickle-giggles ;)

And on a delicously deeper note-

Feel free to let it all be a lovingly loud & living permission slip to unashamedly shake shit up! To embrace playful exploration and curious excavation in our selves and our lives… ( we all secretly want permission to freely uncover ourselves without judgement, don’t deny!)

..Let it be an empowering push to unashamedly ALLOW our individually-unique processes to unfold however they do, and to daily celebrate and appreciate our individual soul signature and charismatic unicorn vibes (aka our vibrant truth and naturalness). Because FacKK- it can be hard TO TRULY BE US or to GO OUR OWN WAY ( shout out Stevie Nicks you goddess!) when we are endlessly pressured and praised to live these robotically-generic and “safe” preapproved existences, and to swap our untouchable uniqueness- to instead, blend and melt into the stale epidemic of sameness.. (Mehh whyyyy you guys??)

Screw-off feeling ashamed of the weirdness, messiness, or timing/pace of our journeys!

Eff off to living like copycat clones with stifled souls.

Good friggin BYE to living in comparison, hiding our chaos, unconsciously clinging to lables, roles, and masks to define us, and to always chasing societal-approved lives that cause us to crumble instead of COME ALIVE.

We’re all meant to be our own unicorns up in this bitch, so why we playing small and squeezing into molds and expectations that only exhaust us instead of energize us? Umm GARBAGEEE. (said with a french accent)

WE are ALL equal soul fam up in here, No body is better than you or me. No one is late, or lacking, or behind.. No one is unlucky, or not enough.

JOURNEY COMPARISON cannot even exist as any sort of “value” to us, when we are all born with different bodies, diff soul blueprints, diff lessons to learn, and diff pre-planned paths. LET ME REITERATE: It has no freakin valueeee. So let’s ditch trying to catch up, measure up, and live up to external expectations for fleeting surface-level validation.

My love nuggets! WE are all having different experiences..in different circumstances..in different unfoldings..happening in different timelines.. and it’s all beautiful and it’s all meant to be.

One dang love homies.We are SOUL FAM, dammit.And it’s time that we all begin allowing in and experiencing, what that can feel like. 

..In all levels of growth, in all glorious mayhem, in all silliness and magic, and in every/any season of life.

And playing that beat on repeat. CUZ WHY TF NOT??

Join the fam already and bring your best boots.. WE CONGO-LINE AT DAWN

xOx

Want me to just shhh.. just stfu.. just shhh.. so you can shop already? :)